It’s a well known fact that we tend to overestimate the benefits of things that don’t serve us – think that extra cookie or glass of vino, whatever your weakness is, and overestimate the cost of things that do serve us well – going for that exercise routine, making that presentation at work.

Carrots and sticks, the ones we chase and we run from – let’s focus on better choices.

Take a weakness that you’ve been ignoring, what price is waiting for you down the road? Time to refocus?

Take a block that you’ve been avoiding, again – what’s the price of continued ignorance? Time to push through the fear and do it anyway?

Ok, action time, stop chasing the carrots and running from the sticks!

Get real about benefits and costs!