Why the COACH Approach

Business coaching/Training

coach driver

Have you thought about the origins of the word “coaching” (before coaching was associated with sports)? Originally the coach was a horse-drawn carriage used to transport people from one point to another, an early form of taxi service. And of course the first question the driver asked the passenger before driving anywhere was: “Where do you want to go?”  Just like the cab driver, a coach won’t tell you not to go to your desired destination – but they know that there can be different routes to get to there! The coach/driver will therefore ask questions about your preferences, guiding you according to your interests and goals. Our Coach Approach services provide the same role today: to take clients people from one point to another by collaboration, inviting questions and clarifying options.